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Research papers

The effects of PVRs on television viewing

By analyzing data from the Nielsen National People Meter Sample, this paper dimensions the penetration of PVRs in television households in the United States. Also, Nielsen has established an offline test panel of people meter homes equipped with TiVo...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Daniel J. Monistere, Scott L. Brown
Company: Nielsen
June 17, 2003
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Citation

Monistere and Brown (2003a, June 17). The effects of PVRs on television viewing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-effects-of-pvrs-on-television-viewing